Social media and blogging have made good customer service imperative in ways that many business owners still don’t understand.

I have not done near enough articles on customers service, good or bad, since starting my blog, but of the businesses I’ve covered check out how well my blog ranks on Google.

Google Search: Kilmory Resort

Google Search: Marble Zip Tours

Google Search: Jungle Jims George St.

Google Search: Vogue Optical

This shows the importance of offering good service. I am just one person. Imagine all the comments on Facebook and tweets on Twitter. And blogs posts that are buried through all these Google results.

So listen up businesses! Do a good job on customer service and your customers will advocate on your behalf.

Poor service is inevitable and I am sure most of your customers understand that, but how you manage that service once it has been reported will be the difference between a customer’s good experience and a customer’s bad experience.

And customers love to chat about bad experience.

Business, Service Good Service, Jungle Jims, Kilmory Resort, Marble Zip Tours, Poor service, Vogue Optical

Ever since I first needed glasses, which was only three years ago, I’ve gone to Vogue Optical.

They’ve always provided me excellent customer service. But recently they went above and beyond their usual call to great service.

I ordered some specialty glasses. Sporty prescription sunglasses. The lens would be difficult to craft, but I understood that.

I placed the order and they told me it would be a couple of weeks before they’d be ready.

Of course.

After a couple of weeks they called me and told me there was a problem with shaping the lens and they had to try again.

No problem.

They called back and begged my forgiveness, but there was still an issue.

To put things in perspective, this was all going on during the 7 days of not-rain in 70 days here in NL, so I wasn’t in a panic for my sunglasses. I assured them it was okay.

A couple weeks after I expected to receive my glasses and they called me excitedly and told me they were in. At that point I had only missed one sunny day waiting for my glasses, so I was perfectly happy. Not like I was going to wear them in the fog

I showed up and they begged my forgiveness again. It was fine I said. They gave me the glasses which came in a soft case and offered me a free hard case and free lens cleaner for all of my trouble.

There really wasn’t any trouble and I clearly did not express any discontent, but they were still eager to impress me with their service. And they did. I would have been a happy customer without the free stuff, but the fact that they felt the need to pamper me for a slight hiccup made me really feel loved.

I recommend this place every time I hear someone saying they need glasses now. I have always gone there and I will always go there.

The location I deal with is the Topsail Road shop.

Service Brand Love, Good Service, Vogue Optical