The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see ‪http://www.LetsDoThis.com‬ and ‪http://www.okgo.net‬. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci

Commercial, Videos Chevy, OK Go, Sonic, Superbowl

Dr. Emmett Brown from Back to the Future has nothing on OK Go. The clever alternative rock band has joined forces with State Farm to put together an intense Rube Goldberg Machine. You will know what I mean when you watch the video.

Interest Back to the Future, Emmett Brown, OK Go, Rub Golderg Machine, State Farm