Heinz uses ketchup packet idea created by Joe and I
A few years ago my friend Joe Coffey and I sat down to eat some fries from the Ziggies van in Churchill Square and a mountain of ketchup packets.
When we were applying the ketchup we exchanged our annoyances with the design of standard ketchup packets.
Firstly, the packets never contains the right amount of ketchup. You always find yourself opening multiple packets.
Second, they always make a mess. You have to squeeze the ketchup through the rip in the corner. It’s hard not to get ketchup on your fingers.
We thought surely there must be a better design.
The biggest problem is affordability. Restaurants are not going to pay extra for a ketchup packet that is larger and cleaner. The current design is very efficient.
Joe and I thought of many options but narrowed it down to one perfect design. We shared it with a few people in the industry and it garnered a little excitement.
Unfortunately it ended there. We didn’t persue it any further.
Recently Heinz released a new ketchup packet design. It’s more or less the same design Joe and I created with some minor differences. Here is their new design:
To read more, check out Heinz Ketchup Packet Makeover