The logo for the London 2012 Olympics has been circulating for months, but it was only today I read an article that displayed the logos for each of Olympics, including some logos for cities bidding on the Olympics.

The official logo for the London Olympics in 2012 is a disgrace.

It is not uncommon for Olympic logos to not contain the five Olympic colours, blue, yellow, black, green, and red, but the colour choice usually has some significance.

I can’t imagine what significance the bright pink and yellow has other than maybe that the 1980′s happened in London.

The design is totally retro, but completely lacks the cool appeal of retro.

They were looking for something “dynamic, vibrant, contemporary, flexible and inspiring” and they may have hit all those elements but they also could have designed something classy.

And it doesn’t come as a surprise that the logo came with a price tag of approximately $650,000 CAD. I can respect that the marketing company Wolff Olins invested considerable time researching, collaborating, and designing, but the committee selecting the brand for these Olympics surely could have challenged Wolff Olins to make the best possible logo.

My expectations are that Jem and the Holograms perform at the 2012 Olympics in London based on the logo.

Gregory Rants Logo Design, London, Olympics